Masterpieces, Moments & Machines

Every collector has a defining moment. For James Upton, it was the day his father placed a small red Ferrari Testarossa in his hands. That single gift ignited a lifelong passion for cars, craftsmanship and the stories they carry.

Decades later, his Ferrari Collection stands as both tribute and testament, an evolving portrait of a man who believes that true luxury is found in the details and the memories they preserve. Recognized in The Official Ferrari Magazine’s 50th Anniversary Issue and selected to receive the rare Ferrari ‘Icona’ SP1. James and his cars have graced prestigious events around the world, from Cavalcade rallies to Corso Pilota track programs and Formula 1 Grand Prix experiences.

The very Testarossa that sparked his journey as a child was later displayed at the Enzo Ferrari Museum in Modena, following a run on Ferrari’s private track with F1 driver Carlos Sainz — a full-circle moment in a life devoted to passion, precision and legacy.